Flavor is important because consumers like intense experiences. Marketing research companies have found a large success flavor expansion of Sriracha. As ranked as the number one hot sauce in the world, Sriracha is slightly less hot than a jalapeno.
Yet there is controversy over the ethnicity of the sauce, you can mainly find it used in recipes in Thai, Vietnamese, and Chinese origin. This popular spice has added heat to many meals, snacks, spreads, beverages and baking goods. Here are a few ways to use it: Straight, Sauces, Soups/Stews, Meats/Marinades, Eggs/Cheese and Drinks.